Influencer Marketing Platform Market Size, Demand Overview, Innovative Trends and Competitive Outlook 2022 2030
Astute Analytica released a new research report on the global Influencer Marketing Platform Market. The global market study looks into a variety of subjects, such as opportunities, market size, development, innovation, sales, and the overall growth of top players Quotient Technology Inc., Lumanu, Inc., Social Beat Digital Marketing LLP, Traackr, Inc.,
The global influencer marketing platform market size is expected to reach USD 91.97 billion by 2030 according to a new study. The report “Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application (Campaign Management, Search & Discovery, Analytics & Reporting, Influencer Management); By Organization Size; By End-Use; By Region; Segment Forecast, 2022 – 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The study incorporates both qualitative and quantitative data and draws on both primary and secondary statistical sources. Significant companies, important market categories, and a range of products are included in the global market report. In addition, the report covers the measurement years and the study points.
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Many creators use bots to generate phony followers to advertise their popularity and attract big brands. To address the problem, businesses are implementing auditing tools that detect fraudulent accounts by scanning creators’ accounts and displaying the data of real and false followers. Over the forecast period, the tools could aid marketers in identifying genuine creators.
Based on the application, the search and discovery segment accounted for the leading market share of the industry in 2021. This is increasing due to a growing requirement among brands and marketers to work with the best-fit creators for a certain campaign. Companies may use creator search and discovery tools to locate the proper brand ambassadors utilizing a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches.
Industry players such as Brandwatch, AspireIQ, CreatorIQ, Grapevine Logic Inc., ExpertVoice Inc., Hypetap Pty Ltd., Upfluence Inc., Speakr Inc., Impact Tech, Inc., HYPR Corporation, InfluencerDB, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear, Lefty, Linqia, Inc., Launchmetrics, Mavrck, Quotient Technology Inc., Lumanu, Inc., Social Beat Digital Marketing LLP, Traackr, Inc., and Webfluential are some key players operating in the global market.
In September 2021, One Impression announced the availability of One Impression Platform, a product designed to meet the creator’s advertising needs of businesses ranging from giant corporations to small businesses. The stage is a full-stack solution that handles key industry concerns such as discovery, accessibility, and tracking of creators’ campaigns and is packed with incredibly powerful capabilities. The stage is designed specifically for working with creators directly or through their managers. As a result, it provides a one-stop-shop for marketers to collaborate with creators, from top superstars to micro/nano-influencers.
The publisher has segmented the influencer marketing platform market report based on application, organization size, end-use, and region:
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Influencer Marketing Platform, Application Outlook (Revenue – USD Billion, 2018 – 2030)
- Campaign Management
- Search & Discovery
- Analytics & Reporting
- Influencer Management
Influencer Marketing Platform, Organization Size Outlook (Revenue – USD Billion, 2018 – 2030)
- Large Enterprises
- SMEs
Influencer Marketing Platform, End-Use Outlook (Revenue – USD Billion, 2018 – 2030)
- Food & Entertainment
- Sports & Fitness
- Travel & Holiday
- Fashion & Lifestyle
- Others
Influencer Marketing Platform, Regional Outlook (Revenue – USD Billion, 2018 – 2030)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Austria
- Netherlands
- Asia Pacific
- China
- Japan
- India
- Indonesia
- Malaysia
- South Korea
- Latin America
- Brazil
- Argentina
- Mexico
- Middle East & Africa
- Israel
- Saudi Arabia
- South Africa
- UAE
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